Trading Tools to Get a Boost

That's the headline in the Personal Journal section of the Wall Street Journal today. The article is only a handful of paragraphs in length and it quickly surveys the landscape of sophisticated trading tools now offered investors.

Mentioned in the article is E*Trade and their new "conditional order" capabilites that automatically execute trades if certain predefined conditions are met. Also mentioned is TD Ameritrade's latest tool, the "market motion detector". We gave this tool a small review previously, but what it does can be explained by our "Running Up/Down" alert.

And most significantly privately held Scottrade Inc. gets the following mention:

Scottrade introduced two trading tools that are designed to help customers get pricing on trades and identify possible trading ideas.

That's us by the way mentioned indirectly. We'll take it. We plan on working with Scottrade to make more of a marketing splash in the months to come.

(Subscription needed to see full article," Trading Tools to Get a Boost" archived here.)

See also some interesting letters we've received from TD Ameritrade customers eager to see us integrated with their platform.