Monday, May 02, 2005

Blink

Trade-Ideas - a way to thin-slice the market based on Malcom Gladwell's book Blink.
We'll have more to say when I finishing reading the book. It's a fascinating look at how we as human beings make decisions. It looks at the long-held notion that a good decision is one that takes awhile to make in an effort to collect the most information. Sometimes our snap decisions are the best ones - but understanding how we make these quick decisions is a big portion of the book. Plenty of amazing research results and studies included. It's my summer reading for the moment.